In the digital era, it is very essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits.
Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Here is a comprehensive guide for you to build a successful online presence.
Define Your Goals Clearly
Always start a website or marketing project with clear and specific goals, and we need to consider both ourselves and our potential users’ need. It is painful to invest time and money into a site that everyone is bouncing and no one understands why they should buy from you.
The site can generate traffic, leads, and sales. But only when we know what our targets are , we have the possibility to monitor, measure and improve.
- More engagement with visitors
- More traffic
- More registered users
- More active users
- More conversions
- More sale
Build Trust with Your Audience
Be rational and transparent in what you are offering and what you want your audience to do.
Put names, pictures, culture, philosophy, or some type of stories on your website, it will strengthen the emotional and credibility connections between you and the audience.
Find Out Value Proposition
Be honesty to yourself and answer these questions:
- What makes you different with others?
- when they should choose you instead of others?
- What is your unique selling point?
- What makes you stand out?
Then you can tell your stories and your unique factors like price, quality, customer service, what you do with profits, how you contributes , etc. All of them will create the bond needed to stand out from the rest of competitors selling the same products or services.
Always Improve User Experience
Simplicity is better than complexity.
Make it easy for your audience to get to the content they want.
Don’t assume that any user is willing to click several times to get to the latest information, just make it as the fewest clicks as possible.
Track Website Data
That's why you'd better keep tracking and analyzing the website data. It could answer many critical questions such as:
- where your audience comes from
- which Geographical area brings in the most customers
- how to segment your customer base
- understand and strengthen the effective campaigns
- to measure whether you achieve your goals
Track User's Behavior
Heat mapping and in-page analysis are great sources of additional information on the user experience. Many critical factors are UX related.
It gives you insights into how far users are scrolling, where their mouse tracks, where their interest are, which part is the “hot area”, and where they get stuck.
By monitoring this level of detail you can fix user experience bugs or hangups and further horn your site to reach success.