Local search is vital for small or family size business. More than 80% of customers will use search engine to find local stores before they enter one. Therefore, if your business has low impression for local search, you are almost invisible and will miss out large amounts of potential customers.
What is local SEO?
Local SEO refers to the process of optimizing your online presence to attract more business from relevant local searches. It helps businesses promote products and services to local prospects and customers.
Tips for local SEO
46% of all Google searches are local. Yet 56% of local retailers haven’t even claimed their Google My Business listing. If your customers are unlikely to find you, how could you expect they enter your store?
Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
Business page provides readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials.
You can build a locally descriptive and intuitive “About us” page and add a Google Map to your website. It will save a lot of for you and help potential customers find you.
Nothing will help you to win over potential customers more genuinely helping them. You can post local news, professional opinions in your industry, or any educational content to attract a local audience.
For example, you are plumper, people will trust you more while they read your advice about how to clean hair in the bathroom.
If you’re not feeling very creative, here are more ideas that work well:
Local “best of” guides: Create a list of the best restaurants, bars, breweries, attractions, things to do in the area.
Local calendars: Create a local calendar, featuring the most notable events across numerous categories occurring in the next few months.
Make sure that your website is optimized for mobile visitors, as 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Sometimes it looks quite different from the desktop and the mobile.
Use Google’s Mobile-Friendly Test tool to check this.
Make sure your website does not look like “not prepared”. It does not matter where you rank, nobody is going to make contact when your website has many mistakes or looks messy.
When it comes to content, every post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages. That’s why you need to optimize the content for search engines by using high-volume keywords.
For example, you are a handyman in Berlin, you can create your keywords in many ways. Here is a cool tool that can help you generate related keywords.
Make sure to list out plurals and variations of your services. Learning from Google Autocomplete is a good way, too.