Being Visible and Make Potential Customers Come to You
Today, when someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge.
With 88% of business decisions starting with a search engine search that means if you don’t have an online presence, you are only selling to 12% of the market. If you are still invisible to the digital world, you are losing the potential size of your business by 88%.
Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.
Easier to Show Your Products and Services
By getting a website it makes it possible for anyone in the world to find your business. Whether it’s a portfolio and testimonials, or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. With only a few simple clicks, your customers can see what you’re all about.
As a backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to you, no matter it is in or outside of business hours! An online presence makes your brand that never sleeps.
Easier to Market Your Brand
Website and Social media are all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your business more “human” and relatable. People can interact with your brand on a more personal level.
Online presence is also the most cost effective method of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions.
An online presence is one of the most important investments that a business can make. It allows you to overcome distance barriers and the “shareability” allows your customers to easily spread the word about your business to all their friends.